Company: Rapyd
Role: UI.UX
Date: Apr 2024
Rapyd is an Israeli fintech company that offers businesses and consumers an international payment platform for making bank transfers, transfers to electronic wallets, and cash payments, among other services.
In this case study, I will be sharing my experience designing an interactive demo for Rapyd's potential customers. My goal was to create an easy-to-use interface that can reflect and demonstrate Rapyd's capabilities and allow them to experience before committing to Rapyd services.
Rapyd current checkout demo is limited to a basic checkout page, lacking interactive elements and customization options.
As a result, potential clients might find it challenging to envision how our solution aligns with their specific business needs and brand identity. The absence of real-time interaction in the current demo diminishes the user experience, making it difficult for clients to fully appreciate the potential benefits of our advanced checkout solution.
As part of the design process, I conducted comprehensive user research to thoroughly understand the needs and pain points of potential customers. This involved interviews, and usability testing sessions to gather detailed insights. Additionally, I performed a competitive analysis by researching popular platforms and similar competitors. This analysis aimed to identify current market offerings, industry standards, and best practices, ensuring that our solution not only met user expectations but also stood out in the competitive landscape.
To ensure the success of the checkout demo page project, me and the Project PM established three primary KPIs to guide our efforts and measure our progress. Each KPI provided a clear benchmark against which we could evaluate the effectiveness of our design solutions and make data-driven decisions to continually refine and enhance the demo page experience.
As part of the design process i Conducted usability tests to validate the design with real users. This step helped me identify any remaining issues and gather final feedback for improvements
The final design solution for the checkout demo page was designed to be highly interactive and user-friendly, addressing the key issues identified during the research phase. The design is divided into two main sections, each serving a specific purpose to enhance the overall user experience.
The checkout settings - This section is dedicated to customization options, enabling users to tailor the checkout page to their specific needs.
The checkout preview - As users make changes in the settings on the left, the right side of the screen displays a real-time preview of the checkout page. This live interaction ensures that users can immediately see the impact of their customizations.
Mobile View
These cards provide an interactive way for users to see different checkout scenarios in action.
By clicking on a test card, users can trigger specific flows (success, authentication, error) and watch the process unfold in real-time.
This feature is crucial for demonstrating the reliability and versatility of the checkout system.
This feature allows users to share their customized checkout design with colleagues or stakeholders.
The share button generates a link to the current configuration, making it easy to collaborate and gather feedback.
This collaborative aspect ensures that all relevant parties can review and approve the design before implementation.
The interactive demo page significantly improved user experience, increased conversion rates, and reduced time and cost for both Rapyd and its potential customers.
The comprehensive customization options, real-time preview, and additional interactive features provided a robust solution that addressed the initial challenges and delivered tangible benefits.